Over the past few years, demand for APIs into web-hosted services has increased enormously. Fewer and fewer big, web-based companies can resist the market imperative to provide API access into the services they offer. The number of APIs tracked by Programmable Web—from companies large and small—continues to grow.
Here are some stats to chew on, direct from the eBay Dev Con keynotes on Monday:
- Total active users on eBay: 84,000,000
- Developers in eBay Developer Network: 70,000
- Developers employed by eBay: ~2,000
- Number of applications using eBay platform: 12,000
- Frequency of listing updates on eBay: 500 per second
- Transaction volume on eBay: $2,000 per second
- Number of people who make some or all of their income through eBay: 1.3 million
- Amount earned by eBay’s top 10 affiliates through listings last year: $20,000,000 (yes, that’s averaging $2 million each)
What I found particularly interesting is the marketplace for developers. If you’re a developer looking to make money by developing to the eBay platform, the primary target market is not getting items to buyers. Rather, it’s providing the right tools to sellers. Independent developers and smaller development firms have provided everything from tools to get listings up faster, to tools to analyze data and optimize selling techniques.
In general, for the Amazon.coms and eBays of the world, providing web APIs supplements revenue—often from channels previously inaccessible via their main web storefronts. By opening APIs, these companies found that independent developers would willingly augment their platforms in numerous, innovative ways in order to exploit opportunities either too small for the companies to pursue themselves. Consequently, the APIs of these companies have created new opportunities for small shops and independent developers, benefitting both themselves and the API providers. By opening up APIs into their platform, eBay has increased its own success.
What I’m saying in general is: expect this trend of increasing data access through web APsI to continue. The model works.