I’m a fan of Seth Godin.
Many years ago, I bought his book Permission Marketing* as an audiobook from Audible.com.
For some reason, whenever I mention Seth Godin’s name to those who are only casually familiar with him, they all seem to say, “Oh, yeah…Purple Cow.” Sure, Mr. Godin has written many fine books. But PM still stands out to me as his finest. (Although All Marketers are Liars was a close second to me.) PM was one of those books that affected me greatly, and still bears influence on how I work today.
Today, Mr. Godin announces the book’s 10 year anniversary.
Hats off to you, Seth!
*The links on this page contain my Amazon Associates ID. I disclose this because I do not want anyone to think it to be an ulterior motive for commending Mr. Godin.
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