For my friends in Free Software, bear in mind that this presentation is about Open Source, not Free Software. It covers how professional developer relations managers can use code sharing to help their developers.
I attended the DRC for the first time last year, and I’ll attest that the conference is high value for anyone in the developer relations field. I returned to Bungee Labs with a sack full of great new ideas, and a refreshed attitude. Alex and I have since gone separate directions from our time working together at Bungee, but we share a keen interest in how to enable developers to be successful with our new companies’ API’s. (Alex at Intuit, me at Touchatag.) So, we decided to collaborate on a session at the show.
Our session is called, “To Open Source or Not to Open Source…where is the ROI?” and it specifically deals with how developer relations managers can incorporate various elements of code and technology sharing into their strategy. With roughly 40 minutes to cover the topic, I feel that we will barely get started before getting the hook.
Alex and I have established #EDCDRC on Twitter for those who tweet, and those who watch. Since we’re attending, we’ll try to take copious, disjointed, fragmentary notes of the sessions we attend.
Into Bell Labs
I’m now working within Bell Labs, which is part of the recently merged company Alcatel-Lucent. Bell Labs is renowned for its venerable history of major R&D innovations (such as the transistor, the solar cell, and the laser, and of course, the Unix operating system).
Where in Bell Labs would someone like me fit? Bell Labs has a start-up organization called Alcatel-Lucent Ventures, which is chartered with advancing Bell Labs’ innovations and other ideas into commercial products and services. One of the venture groups is a lean team (like, barely into double-digit headcount) called touchatag, and that is my new home.
Touchatag is working in a space that is sometimes called “The Internet of Things,” a vision in which real world objects have online identities. By putting an identifier tag on any object, you can use that object in many new ways, such as accessing web-based information about it.
Today, touchatag gives you two types of tags to work with: 2D barcode tags (also called QR codes), and a type of RFID tag for use with Near Field Communication (NFC) readers. The QR code shown at right is my “social business card.” If you have QR code reader software on your phone or computer, you can use it to take you to a web page showing many ways to find out more about me.
RFID tags are the solid-state complement to QR codes. Small stickers, each embedded with a unique RFID, give you a more durable and less easily copied identifier that can be applied to any object. The scenarios currently available for use on touchatag’s site today is a mere pinhole glimpse at the breadth of possibilities that this technology will eventually yield…which brings us to my role at touchatag.
Assume Innovation Occurs Elsewhere
What do you do when the uses for an emerging technology’s potential extend far beyond what you can possibly deliver? Quoted in various ways, Bill Joy’s law advises: “Most of the bright people don’t work for you–no matter who you are. You need a strategy that allows for innovation occurring elsewhere.” Perhaps Bell Labs, so well known for innovation, would be an unexpected source for that sentiment. Nevertheless, it’s why I am now at touchatag.
Developer networks are one of the more powerful programs that companies use in order to accomodate Joy’s Law. Rather than trying to deliver everything for a technology or service unilaterally, providing developers opportunities and interfaces into that technology allows innovation to run far and wide. A well run developer program fosters mutual success and/or prosperity between the company and the 3rd party developers who adopt the company’s services.
Touchatag is building an online service that we hope will make it easy for developers to innovate extensively in the emerging space of NFC or QR codes, and the larger Internet of Things. My charter is to define and direct touchatag’s developer network.
For now, I’ll stay out of the details and simply say that the touchatag team and I have a lot of interesting work ahead of us.
But What About Open Source?
If you’ve read my blog in the past, you may notice that I’ve dropped the old title “Open Source Advocacy with Reverend Ted.” While I still hold many of the ideals of Free Software, I hold other ideals that are much more dear to me.
When I was half my current age, I became conscious of environmental conservation, particularly the survival of species. Through 15 years of building a career in technology, I deepened my passion of the natural world by working to become more scientifically literate. I became increasingly focused on human consciousness and how it came about. In the process, I also developed a fascination for the Great Apes: bonobos, chimpanzees, gorillas and orangutans. These wonderful creatures, all severely endangered in the wild, are humanity’s closest kin. I never want to see our world without them.
This past summer, I met Heidi, a beautiful and intelligent woman who shares my interest. It’s both her hobby and her field of study. Together, she and I have formed a partnership in which we can collaborate on a shared cause. With Heidi, I see a path ahead in which my work in technology can contribute to something that is intensely important to me.
There are important ideals and ideas in the Free Software movement–I see it as a Humanist cause. But many of its proponents become singularly absorbed in its ideals, perhaps at the expense of more pressing issues. Poverty. Diseases, such as AIDS and malaria. Global human rights. Extinction. Climate change. There are serious problems in the world for humanity to address. I want to apply my efforts to affecting positive change.
I hope that those who come here for any reason will continue to read my posts about technology, but also my periodic posts about this other subject too.